Stage series of flash mobs around the world!
That’s exactly what internationally known designer Diane Von Furstenberg did. To commemorate the launch of her brand’s newest Fragrance ‘Diane’, the designer decided to orchestrate flash mobs throughout Europe and the U.S.
|Photo courtesy of WWD|
She started the global events off in New York Thursday, September 22 with multiple groups of models in DVF’s iconic wrap dresses that came together in Times Square, Union Square, Soho and the Bowery.
The fabulous models formed multiple flash mobs chanting “DVF, DVF!” down the streets of Manhattan. Along the way, the models distributed scented ribbons and offered passers by the chance to win free bottles of ‘Diane’.
After the event, Von Furstenberg made a public appearance at Bloomingdale’s on the Upper East Side and signed perfume bottles.
Following the New York appearance was an event in Paris on October 5 across the river from the Eiffel Tower. Over 100 models gathered and danced to Chaka Khan’s “I’m Every Woman,” and drew in a major crowd.
Just after the mob, Von Furstenberg met with fans and signed autographs in the Sephora flagship on the Champs-Elysées.
The flash mob celebration continued throughout Europe in Madrid, Lisbon, Warsaw and concluded with a performance in Milan on October 13.
Von Furstenberg has always been known for spotting and starting all the newest trends in fashion, and this unique launch of her latest fragrance continues to show off her creative fire making her even more of a household name!
|Photo courtesy of On Beauty Blog|
‘Diane’ is currently sold exclusively at Sephora and at Diane Von Furstenburg. It can be purchased in a 50mL or 100mL bottle for $65 and $90 respectively.