Richard Nicoll designs for Fred Perry AW11

It all started with the very first sweatband. An Austrian footballer named Tibby Wegner, went to Fred Perry with the idea in the 1940s. The brand then launched their most famous shirt in 1952: a simple polo with the Laurel Wreath logo. From then on the brand blended sportswear and street wear. 

Fred Perry has previously worked with the likes of Amy Winehouse and Raf Simons on collections. The collaborations with such people expanded the brand past the simple polo it is known for. 

The Amy Winehouse collection brings an edgy vibe to the fashion, with a houndstooth pattern being a staple in many of the clothing items.



The newest collection features Richard Nicoll’s designs for the AW11 Laurel Wreath Collection. Opposites attract in this collection; the designer paired wool and patent leather, tailored shirts and oversized dresses. 

Instead of going with the bright colors and 60s feel of other designer collections this season, Nicoll used rich hues, mostly deep reds and dark blues.

Nicoll designed a collection that truly stands out, from other brands and from the signature Fred Perry look. Straying away slightly from the simplicity that is found in many of the Fred Perry designs, Nicoll incorporates plaid and fabrics not often used in the brand for a very unique look. The collection features patent leather accessories as well; including, a belt, a satchel and a vivid red camera bag.



“Fred Perry’s tomboy becomes Britain’s Jane Birkin, wrapped in Serge Gainsbourg’s coat,” the website overview of the AW11 Laurel Wreath Collection said.

All in all the collection is truly innovative. I’m looking forward to seeing who Fred Perry will work with next to create yet another unique collection.



Kyra Wennersten
All photos courtesy of Fred Perry