Stage series of flash mobs around the world!
That’s exactly what internationally known designer Diane Von
Furstenberg did. To commemorate the launch of her brand’s newest Fragrance ‘Diane’, the designer decided to orchestrate flash
mobs throughout Europe and the U.S.
 |
| Photo courtesy of WWD |
She started the global events off in New York Thursday,
September 22 with multiple groups of models in DVF’s iconic wrap dresses that
came together in Times Square, Union Square, Soho and the Bowery.
The fabulous
models formed multiple flash mobs chanting “DVF, DVF!” down the streets of
Manhattan. Along the way, the models distributed
scented ribbons and offered passers by the chance to win free bottles of
‘Diane’.
After the event, Von
Furstenberg made a public appearance at
Bloomingdale’s on the Upper East Side and signed perfume bottles.
Following the New York appearance was an
event in Paris on October 5 across the river from the Eiffel Tower. Over 100 models gathered and danced to Chaka Khan’s “I’m Every Woman,” and
drew in a major crowd.
Just after the mob, Von Furstenberg met with fans and
signed autographs in the Sephora flagship on the Champs-Elysées.
The flash mob celebration continued throughout Europe in Madrid, Lisbon, Warsaw and concluded with a performance in Milan on October 13.
Von Furstenberg has always been known for spotting and
starting all the newest trends in fashion, and this unique launch of her latest
fragrance continues to show off her creative fire making her even more of a household
name!
 |
| Photo courtesy of On Beauty Blog |
‘Diane’ is currently sold exclusively
at Sephora and at Diane Von Furstenburg. It can be purchased in a 50mL or 100mL bottle for $65 and $90
respectively.
Vanja Veric
