The Kardashian Kollection from Sears launched April 11, 2011, allowing fans to mimic the iconic styles of the most fashionable sisters in Hollywood.
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| Photo Courtesy of Khloe Kardashian Blog |
“Ever since we were little, we dreamed of becoming fashion designers, and we can’t believe our dream is coming true. We still pinch each other time to time,” Khole Kardashian Odom shares in an interview with OK! Magazine.
Their dream has become a reality. Over 700 stores nationwide, as well as sears.com, now carry the line. Featuring dresses, separates, and accessories, this line has something for any Kardashian fan, or any fan of fashion!
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| Photo Courtesy of Khloe Kardashian Blog |
“We wanted to create a diverse collection that’s flattering on all body types and can be worn by anyone and everyone. The styles are both comfortable and easy to wear for various occasions,” Kim said to OK!
Another important aspect for the Kollection, was that it included the unique style of each sister. Kim rocks the Red Carpet Glam, whereas Kourtney goes towards Boho Chic, and Khloe prefers Rocker Chic. Designing a cohesive look that showcased each sister wasn’t easy, acknowledges Kourtney.
“The most challenging part was trying to incorporate all our individual styles in the Kollection – but as time went on, it became a very natural process. When we all loved a certain print or fabric, we knew it had to be included. For instance, we are all obsessed with animal prints and bold, graphic patterns” (OK! Magazine).
The Kardashian family has always been known for being stylish, but their true knowledge of fashion and how to create garments that work for a woman’s body really shows in this Kollection. The line is affordable, flattering, and stays true to the individual look of each sister. Kongratulations Kardashians!
Lindsay Viker
