The first diamond bra was
introduced in 1996, a year after the Victoria’s Secret Fashion Show debut, as
the Million Dollar Miracle Bra. It
was worn by Claudia Schiffer and drizzled in diamonds from strap to under-wire,
costing $1,000,000. Schiffer wore the bra in a photo shoot, but the bra was not
presented on the runway.
The following year, Tyra
Banks wore the $3,000,000 white diamond, Diamond Dream Bra, which, although
pricier than its predecessor, also did not appear on the runway.
Maintaining
the trend in price-tag raising, the Victoria’s Secret Fashion Show presented
the Dream Angle Bra in 1998, worth $5,000,000 worn by Daniela Pestova, and the
diamond-encrusted, star-studded $10,000,000 Millennium Bra adorned by Heidi
Klum in 1999.
Next came the Red Hot Fantasy
bra and panty set, a $15,000,000 lingerie coupling that broke the Guinness
World Records book as the most expensive underwear in the
world. More than 1,300 stones
including Thai rubies garnished the red satin bra, which was worn in 2000 by
Gisele Bundchen in a photo shoot, and also did not grace the runway.
In her second time around,
Heidi Klum broke the Victoria’s Secret Fashion Show spell when she wore the
$12,500,000 Heavenly Star Bra on the runway. The 2001 million-dollar bra was
drenched in 1,200 Sri Lankan pink sapphires and a 90-carat, emerald-cut
diamond.
After Klum set the standard,
the 2002 Star of Victoria Fantasy Bra, valued at $10,000,000 worn by Karolina
Kurkova, and the 2003 Very Sexy Fantasy Bra, the third million-dollar bra
donned by Klum, were shown on the runway.
The Very Sexy Fantasy Bra was worth $11,000,000 and featured the second
largest diamond in the world, a 70-carat diamond.
In 2004, Tyra Banks wore her
second coveted Victoria’s Secret Fashion Show bra, which cost $10,000,000 with
a 70-carat pear-shaped diamond placed at the center of the bra. After Banks debuted the Heavenly
“70” Fantasy Bra, Gisele Bundchen also modeled her second million-dollar bra,
the 2005 Sexy Splendor Fantasy Bra that was worth $12,500,000 in diamonds, ruby
gemstones and white gold.
The onset of dramatic
Victoria’s Secret wings under way, Karolina Kurkova strut down the runway at
the 2006 Victoria’s Secret Fashion Show wearing the Hearts on Fire Diamond
Fantasy Bra and a matching set of wings. The $6,500,000 bra was comprised of
more than 2,000 diamonds, complete with a 10-carat diamond-brooch centerpiece.
In 2007, Selita Ebanks was
dressed in the $4,500,000 Holiday Fantasy Set, which as she described was
not as pretty as it looked.
“Yeah, diamonds hurt,” she
said in an interview with huffingtonpost.com. “I don’t know about wearing diamonds on your crotch.”
The set included the bra,
thong and garter, which were embellished with diamonds, rubies, emeralds and
yellow sapphires.
“It’s like you’re walking and
scraping,” she said. “This is not
cohesive to get a man. No man
wants a scratchy vagina.”
Adriana Lima came next in
2008 after the holiday vixen, wearing the Black Diamond Fantasy Miracle
Bra. The black-diamond bra, worth
$5,000,000,
was designed by celebrity jeweler Martin Katz who jeweled the bra with 3,575 black diamonds, 117 one-carat
round diamonds and 34 rubies.
Also dripping in diamonds was
the 2009 Harlequin Fantasy Bra that was worn by Marissa Miller and had 2,300
diamonds with a 16-carat, heart-shaped diamond pendant as the focal point.
The Bombshell Fantasy Bra,
modeled in the 2010 Victoria’s Secret Fashion Show by Adriana Lima, was next in
line for the million-dollar bra title. Six Diani craftsmen spent more than 1500
hours to complete the $2,000,000 bra comprised of more than 3,000 white
diamonds, light blue sapphires and oval-shaped topazes, which were all set in
18-karat white gold.
Continuing the celebratory
expression of femininity, Miranda Kerr will wear a $2,500,000 bra on the runway
Nov. 29 during the television debut of the 2011 Victoria’s Secret Fashion Show. The Fantasy Treasure Bra features yellow diamonds, white
diamonds, citrines, aquamarines, pearls, white gold and yellow gold. Accessorized with a touch of
everything, the Fantasy Treasure Bra preserves the legacy revealing the
grandeur and elegance beneath every woman’s surface.
