The Vera Bradley Company was created 29 years ago in Fort Wayne, Ind. During a vacation, founders Patricia R. Miller and Barbara Bradley Baekgaard noticed a lack of fashionable and durable luggage for women, and within weeks the company was born.
Vera Bradley designers create stylish handbags, as well as luggage items from duffel bags to laptop cases. The company is known for its creative and unique patterns of shapes and colors, most named after flowers such as “Poppy” and “Lilac”.
Their annual Spirit Squad Challenge happens every summer and gives high school teams and college sororities a chance to get the Vera Bradley designers to create apparel for them.
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| University of North Texas students showing off their new shirts. Photo courtesy of: Vera Bradley Twitter |
Interested groups need only apply by showing a school ID and filling out a form at their nearest Vera Bradley store, explaining why their school spirit is tried and true. After signing up, new members help create their own personalized Spirit Squad T-shirt to get started.
Every girl who comes in can pick out her favorite color shirt and patterns for her letters. Almost all of them create shirts to spell the name of a high school, college or sorority.
The company travels all over Texas to cities such as Dallas, Houston, and San Antonio where the girls congregate to sign up, get their free T-shirts, and pose for lots of pictures!
The Spirit Squad Challenge lets girls be fun and colorful and come away with some new Vera Bradley goodies. What’s not to love?
Kristin Weisell
