An Intimate Affair: Lola Haze Renews a Woman's Love for Lingerie

Lingerie has been a staple in women’s wardrobes for centuries. From the Ancient Egyptians’ tunics to the bone-crushing corsets worn during the Elizabethan Era, to the lace and silk undergarments from the Victorian Era to today’s designer lingerie, women throughout the years have understood the importance of that first layer of clothing.

Laura Mehlinger, designer for the couture lingerie line Lola Haze, understands the impact a special piece can have on women. 

According to the website, Mehlinger stated, “I love lingerie because it dances between public and private domains. It can be a woman's own secret that makes her feel special or something beautiful for display. Lola Haze is for a playful, confident woman who loves the transformative power of clothing and dresses for herself."

Lola Haze designer Laura Mehlinger

The Lola Haze Spring/Summer 2012 collection “Spring Shimmy” debuted at CurveNY July 3. For this collection, the designer drew inspiration from the 1920’s aesthetic: vintage prints featured in Vogue and sketches of Jazz Age haute couture. Spring Shimmy features looks with gold foil fabric, mesh cut outs, and colors such as black, ivory, peach, nude and pink to create a look that embodies the “attitude of experimentation” so prominent in the roaring 20’s.

“When the modern Lola Haze woman steps into the Spring Shimmy collection, I hope she’ll also feel unique, glamorous and joyful,” Mehlinger tells McPete Sez.

A look from the Spring Shimmy Collection.

Mehlinger has made her name among the top lingerie designers with the Lola Haze brand because she always keeps the focus on the woman wearing the piece. Her goal is to make women feel comfortable, playful and most importantly, confident. With luxurious materials, effortless shapes and intriguing details, Lola Haze continues to make lingerie a crucial part of any woman’s wardrobe.

Lindsay Viker