Tuesday

Bleach London Transforms Hair Colors on the Runway and on Campus

In honor of New York Fashion Week, U.K. based BLEACH Salons created a pop-up salon adjacent to MILK Studios.

According to V Magazine, the salon owners, Alexandra Brownsell and Samantha Teasdale, are "outspokenly looking to open a permanent salon in the city."

Looks featured on the Salon's website.

If a salon is opened in New York City there is no doubt that even more people will be spotted with whimsical hairstyles. Models with eccentric hair colors strutted down runways throughout Fashion Week thanks to BLEACH.


A variety of looks are offered at the salon, ranging from dip dyes to full head color and even temporary color sprays.


This trend featuring brightly colored locks is not stopping at New York Fashion Week. Celebrities have been seen with manes of radical bleach and color treatments and even students at Arizona State are donning the look.


Emily Macarane, a nursing student, used to think people that dyed their hair were “discontent, would have eclectic tastes, and a rebellion complex.” That was until she dyed her hair. 
Emily Macarane showing her bold hairstyle.
Her views have changed as of late saying, “Honestly, I love it. As long as you maintain it and you know what you want.”

College is a time full of freedom. For some students that means living away from family members; for others it could mean changing their appearance in some way, whether it is a nose piercing, tattoo or changing their hair color.


One of the primary reasons Macarane decided to dye her hair was because she wasn’t allowed to in high school. She and her friends talked about ombre hair dying and how much they love it and seeing a picture of Lauren Conrad with that style just solidified her inspiration.


So now the question is, to bleach or not to bleach?
Kyra Wennersten