Wednesday

Online retailers offer variety through mass expansion

JewelMint, an online jewelry membership company designed by Kate Bosworth and celebrity stylist Cher Coulter, offers one-of-a-kind intricate pieces at a low monthly cost.

Unlike other online retailers, this trendy company recommends jewelry items to fit individual style through a personal style quiz. The outcome is a virtual showroom filled with trendy yet timeless jewelry of the highest quality.

Mary-Kate and Ashley Olsen’s T-shirt company, StyleMint, follows the same innovative technique as JewelMint.
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“StyleMint is the brainchild of fashion designers and style icons Mary-Kate Olsen and Ashley Olsen and parent company BeachMint,” says StyleMint’s website. “StyleMint offers members a revolutionary online shopping destination with the unrivaled experience of a personal stylist.”

With shirts ranging in color, pattern, style and material, StyleMint provides an outlet for those searching for the perfect everyday top.


After the success of StyleMint, JewelMint has expanded with two other types of stores.

Jessica Simpson recently launched BeautyMint, a personalized skincare line, in late October.

“In BeautyMint, she discovered the value of personalized skincare that matches targeted solutions with specific skin issues and goals,” says BeautyMint’s website. “Now, she wants to share her discovery with you.”

Simpson paired with skincare expert Nerida Joy to create a line of customized lotions and washes with natural derivatives. Their “Skin Care Consultation” serves as the deciding factor on what products will suit individual skin needs.

For those prone to eyeing the shoe department of their local clothing store, ShoeMint is a dream come true. With designs from Rachel Bilson, an already acclaimed fashion designer, the store launched on November 25th.
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Similar to the other successful “Mints,” ShoeMint fits the individual’s personal style and budget!
Through these modern answers to efficient and costly shopping, fashionistas can reap the benefits of celebrity designs for less.  

Isabelle Novak