“We’re not just another store, you come in and it’s an experience.”
Manager Jen Bakst says about Industrie Denim. Bakst and her colleagues call
themselves “jeaniuses” because they strive to know everything about the brand,
cut and fabric of the jeans that they have in store and what works on different
women’s figures.
“My goal is three pulls and then we’re on the right track to
finding the customer something they really like," said Bakst.
The passion behind the jeans adds to the unique help and service one
gets from shopping at Industrie Denim. Jen made this clear with her own drive
and love for jeans by saying, “ I enjoy jeans more than anything else, I think its that
kind of aspect of being able to help somebody. I mean a lot of people can wear
a top, not a lot of people can wear skinny jeans.”
In addition to having a knowledgeable staff, Industrie Denim
provides customers with the opportunity to check out their jeans from every
angle with their “Booty Cam”. This is a single loop, non-recording camera that
reflects the image into a mirror on the other side of the fitting room.
“You
can see without having to angle and distort your body,” says Jen. The store
also provides a 3-way mirror, as well as two ceiling to floor mirrors so the
customer can get the full effect of how the jeans look on their body.
Industrie Denim clearly goes to great lengths to create an
experience for everyone that walks in. The eclectic mix of décor furthers the
uniqueness of this store, even featuring décor specific to the city where it’s
located.
The Scottsdale store, for example, showcases country western elements
while the San Francisco store has actual pieces from the Golden Gate Bridge.
Industrie Denim is definitely a must-stop shop for any fashionistas
searching for an amazing pair of jeans. The in-store experience created by the
combination of décor, technology available and, of course, the “jeanius” staff
make this store a great addition to the Arizona denim market.
Kathleen Etzel and Lindsay Viker
