Thursday

Entertaining with Cupcakes and Cashmere for Juicy Couture

On Monday Emily Schuman, the writer of the popular blog Cupcakes and Cashmere, released her first video in a three part series that features her collaboration with Juicy Couture.

Cupcakes and Cashmere is a lifestyle blog geared toward young women. It features recipes, style advice, DIY ideas and interior design inspiration. 

The videos will highlight some of Emily’s favorite pieces from Juicy Couture’s Fall/Winter collection. The first video titled Entertaining with Cupcakes and Cashmere is relatively short, only spanning one minute, and goes through Emily’s typical preparation for entertaining guests including music, candles, food presentation and table setting.
A Look at the Video
Emily features two Juicy Couture outfits, one skirt, t-shirt and cardigan combination, and a vintage-inspired black dress at the end. All of the jewelry she wears is Juicy Couture as well.

With 112 Facebook “likes” and 244 comments on the blog entry there seems to be nothing but praise from Cupcakes and Cashmere readers for the collaboration.

On Cupcakes and Cashmere, Miyan commented, “This was insightful. I would have never thought to create a unique playlist for the evening or to use unscented candles so not to clash with other overwhelming scents. Love this, thanks for sharing! And can’t wait to see the next ones…”

Lou also praised the video on Cupcakes and Cashmere and said, “This is a great video, that highlights all of your great tips. I love it.”

Needless to say the video has been a success so far, there is not yet a release date for the next video however; in the mean time Refinery 29 is hosting the video and allowing viewers the opportunity to win a Juicy Couture gift card, a necklace featured in the video, and a virtual styling session with Emily.  

Jamie Killin