Get ready fashionistas, February 5 Jason Wu will be coming to a Target near you.
Yes, you heard right. Designer Jason Wu collaborated with Target for his first mass-retailer project which will offer signature Wu dresses, feminine tops, handbags and scarves for just 20-60 dollars.
Someone pinch me, this must be a dream. I, like many other college fashionistas, will finally be able to afford some Wu. The NY based designer who designed first lady Michelle Obama’s iconic white off-the-shoulder inaugural dress has quickly become a household name, making him an easy choice for a Target collaboration.
“Jason is one of the most influential designers in the fashion industry today,” Trish Adams, senior vice president of apparel and accessories at Target, told the NY Post. “We knew that guests would love finding his chic signature style at Target. His designs are perfectly suited for a springtime collection.”
The best thing about this collection is that it will probably live in your closet longer than just a season. The collection offers classic timeless pieces that definitely don’t scream “Target”.
The collection plays on classic Wu with feminine silhouettes, sophistication and elegance, also taking inspiration from films.
“My inspiration came from the French new wave films — in particular the women who defined this movement, such as Anna Karina and Jean Seberg,” Wu, 29, told the NY Post. “I wanted the collection to have a sophisticated voice with an American sportswear spin.”
The 53 piece collection will be available online and in stores Feb. 5 but after what happened with the Missoni collection back in September, don’t delay getting your hands on some Wu.
Wu told the NY Post he was flattered by the collaboration and I know fashionistas everywhere are just as grateful and excited as he is.
Haley Buntrock
Vice President
