For the first time ever, H&M, a Swedish retail company known for its inexpensive and fashion forward clothing will be available exclusively online through Elle.com starting today.
Fashionistas on a budget will be able to order H&M products online for a limited time by going onto Elle.com/hm. In early January 2012, H&M will launch a full e-commerce site in the U.S. for Internet shoppers.
The H&M site coming in January will also include an exclusive plus-sized collection.
Whether or not shoppers will use the online H&M store is up for discussion. In a recent article Dhani Mau of Elle.com addressed the fact that though H&M is known for its inexpensive accessibility an online site may not be as popular.
“H&M’s sizing and quality are both often frustratingly inconsistent, which makes ordering online risky,” Dhani Mau wrote in the article.
Also, ordering online will add to the cost of this inexpensive brand with the factors of shipping and handling fees taken into account. With H&M stores in most major cities in the US, shoppers already have easy access to its clothing and accessories.
In recent years, H&M has been quickly gaining momentum in the fashion industry. In 2009 and 2010, the branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand.
H&M is also planning to open around 250 new stores in U.S. this year. With online and in-store shopping, H&M is forecasted to have a successful future.
Newlin Tillotson
Fashionistas on a budget will be able to order H&M products online for a limited time by going onto Elle.com/hm. In early January 2012, H&M will launch a full e-commerce site in the U.S. for Internet shoppers.
The H&M site coming in January will also include an exclusive plus-sized collection.
Whether or not shoppers will use the online H&M store is up for discussion. In a recent article Dhani Mau of Elle.com addressed the fact that though H&M is known for its inexpensive accessibility an online site may not be as popular.
“H&M’s sizing and quality are both often frustratingly inconsistent, which makes ordering online risky,” Dhani Mau wrote in the article.
Also, ordering online will add to the cost of this inexpensive brand with the factors of shipping and handling fees taken into account. With H&M stores in most major cities in the US, shoppers already have easy access to its clothing and accessories.
In recent years, H&M has been quickly gaining momentum in the fashion industry. In 2009 and 2010, the branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand.
H&M is also planning to open around 250 new stores in U.S. this year. With online and in-store shopping, H&M is forecasted to have a successful future.
Newlin Tillotson
